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A CEO is a glorified router whose main job is moving information between people, and that function should be automated so the company can run itself as a self-driving entity.

Masad explains his philosophy of the 'self-driving company': removing bureaucracy by making information universally accessible through an internal AI bot that replaces the CEO's routing function, allowing the organization to operate as a network rather than a hierarchy. ✦ AI generated

Amjad Masad · Platformer · 2026-08-07 · original ↗

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Let me ask about this post you did on becoming a 'self-driving company.' You wrote that in the first six months of this year, the lines of code contributed rose by 5.8x among your engineers. What's the practical effect of that?

A lot of what you do as CEO is routing. Really, a CEO is a kind of glorified router: this person is working on this, make sure you talk to that person, let me move information from one place to another. So the first thing is: how do you make information universally accessible? We have a bot internally, and it became sort of like the brain of the company. You can ask any question about the business, the metrics, where the business is headed. We just published another blog post about a self-driving data semantic layer that connects and understands all the different data sources we have. So when you ask that bot a question, it's not going to just one source. It's going to our Notion pages, our Postgres database, our code base, and it can synthesize all that into a report. So you eliminate the hierarchy as a mechanism of information routing. I think you get to a point where the company looks less like a hierarchy and more like a network, like an open-source project of sorts.

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