This is an ecosystem play, not a single model or platform play — a platform is defined by its ability to create more value above the platform than what's captured in it.
Satya Nadella frames Microsoft's AI strategy as an ecosystem play, arguing that a true platform enables others to create more value on top of it than the platform captures.
transcript
Satya Nadella: Perhaps the biggest one for me is, let's sort of conceptualize this more as an ecosystem play as opposed to a single model or even a single platform. I mean, whatever, at least for me, having grown up at Microsoft, having seen whatever, four major platform shifts, I sort of fall into that a camp where a platform is defined by fundamentally its ability to create more value about the platform versus what's captured in the platform. And so if you view what's happening right now, I think this morning's keynote was, how can any company, whether it's an AI native company or a traditional enterprise company, participate as a first class participant where they can point to AI they created? It's not that they don't use other people's AI. Of course they will. But to me, what's the path? What's the recipe? How do I do it? What does a stack look like? What does the tooling look like? What is valuable? How do you do that? That's it. That's sort of our job to do.