Products are replaceable, but platforms are forever. Platforms are sticky because they involve multiple products that work in unison and integrate deeply with customer systems, making them difficult to replace.
CJ Desai argues that the key distinction between companies that survive and those that don't is whether they are a platform or a product. Products can be easily replaced; platforms become woven into the customer's fabric through multiple integrated products and deep system integrations.
transcript
CJ Desai: One of the things is platforms are sticky, products are not. So no matter which software company you create today in the world of, in the age of AI, or you created in the past, products can be replaced. ... So one is products can be replaced because that's a fast, software is a disruptive market. So you want to make sure that you have a platform. ... Platforms are sticky because it's a thoughtful decision from a customer's perspective. ... once you're a platform, that means you have N equals at least two. Your 2 plus products being used by your customers from whatever you're offering. They all work in unison with each other. So it's sticky, truly from a technology perspective.
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