The asset management industry is in the early stages of a third major relationship shift, where investing platforms — including AI-assisted financial assistants — are increasingly owning the client relationship, following earlier eras when asset managers themselves and then financial advisors owned it.
Jonathan Thomas traces asset management's relationship ownership through three eras — direct-to-consumer, advisor-led, and now an emerging platform-led model — and warns the shift could hurt clients because platforms lack the trust needed for the behavioral side of investing.
transcript
Jonathan Thomas: So first the asset manager owned the relationship, then the advisor owned the relationship and we had to pivot to support the adviser. And now increasingly you see platforms owning those relationships whether retirement platforms or AI assisted financial assistance and so it's just shifting.